Wired, April 7, 2012 In depth: How Rovio made Angry Birds a winner (and what's next)
Angry Birds is the first waste of 75 millions people's time that can be accurately quantified. Every day, users spend 200 million minutes -- 16 years every hour -- playing the mobile game. Three trillion pigs have been popped. It has filled billions of those interstitial moments spent riding the bus, on a plane or in important work meetings, and it is or has been the number-one paid app on iTunes in 68 countries, as well as the best-selling paid app of all time. It went straight to the top of the new Mac App Store in January, selling 150,000 copies in its first week. Sixty thousand Angry Birds soft toys have been sold...On an island in the Pacific, the goal is to fling a squadron of kamikaze birds at gormless green pigs. The birds have just cause: the pigs stole their eggs. The swine took refuge in, and on, easily collapsible structures. The game is physics-based -- you adjust the trajectory and power of the slingshot with your finger -- and very, very addictive. Rovio, the Finnish developer behind the title, certainly got lucky.
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